A newly-released report from Nielsen said social networking is consuming twice as much of our online time as any other digital activity.
The statistics said sites like Facebook and Twitter account for 22.7% of time spent on the internet, with social games being the next most frequented activity at 10.2%.
And with all our time being eaten up by Facebook, you’d expect drop-off somewhere, and activities like email and instant messaging are taking the brunt of it. Email activity plunged from 11.5% to 8.3% from June 2009 to June 2010. Instant messaging also took a hit with a 15% decrease.
However, in a less obvious surprise, the mobile market is picking up for the drop-off in email usage as it rose from 37.4% to 41.6% – obviously coming from the rise in smart phones and mobile devices.