Blogs Are Not Dead: 43% of U.S. Companies Blogging by 2010
Over the past year, social networks have the ruled the air when it comes to marketing in a digital world. Facebook & Twitter, as we have discussed before, are becoming the beacons for most marketing programs as they decide to push forward into the world of social media marketing. However, many forget where this idea of Web 2.0 all started, before Facebook, MySpace, and the Twitter’s of the world became everyday expressions.
Blogs. Remember those? The blogosphere, it still boasts hundreds of millions of online journals and participants, but in recent years, it’s fallen on “tough times”, so to speak. Many marketers are using social networks and microblogs to help grow their brand’s perception online, and for certain brands, it makes sense.
But despite the slow erosion of blog integration within some social media programs, it still has the staying power in the corporate world. In a recent study done by eMarketer, it estimated that just over one in three companies have a public-facing blog used for marketing, and will be rising to nearly 43% by 2010.
Marketers are noticing that blogs have the highest value of any social media in driving site traffic, lead generations, brand awareness, sales, and also improving customer service. Another interesting survey from the University of Massachusetts Dartmouth Center for Marketing Research has found that there is a much lower usage in blogs among Fortune 500 companies and much higher adoption among the fastest-growing private companies on the Inc. 500 list.
This is an interesting statistic, as it mostly calls out to the idea of barriers that exist within large organizations. Fortune 500 companies are filled with obstacles such as legal and regulatory constraints that more than often exist in the environment. Smaller, private companies have less restraints and can better position themselves to exist in the embracing of blogging.
Where do you stand on the topic, to blog or not to blog?
[...] Blogs Are Not Dead: 43% of U.S. Companies Blogging by 2010 | Nick Cifuentes nicholascifuentes.com/archives/390/ – view page – cached Over the past year, social networks have the ruled the air when it comes to marketing in a digital world. Facebook & Twitter, as we have discussed before, are becoming the beacons for most marketing programs as they decide to push forward into the world of social media marketing. However, many forget where this idea of Web 2.0 all started, before Facebook, MySpace, and the Twitter’s of the world… Read moreOver the past year, social networks have the ruled the air when it comes to marketing in a digital world. Facebook & Twitter, as we have discussed before, are becoming the beacons for most marketing programs as they decide to push forward into the world of social media marketing. However, many forget where this idea of Web 2.0 all started, before Facebook, MySpace, and the Twitter’s of the world became everyday expressions. Blogs. Remember those? The blogosphere, it still boasts hundreds of millions of online journals and participants, but in recent years, it’s fallen on tough times, so to speak. Many marketers are using social networks and microblogs to help grow their brand’s perception online, and for certain brands, it makes sense. But despite the slow erosion of blog integration within some social media programs, it still has the staying power in the corporate world. In a recent study done by eMarketer, it estimated that just over one in three companies have a public-facing blog used for marketing, and will be rising to nearly 43% by 2010. Marketers are noticing that blogs have the highest value of any social media in driving site traffic, lead generations, brand awareness, sales, and also improving customer service. Another interesting survey from the University of Massachusetts Dartmouth Center for Marketing Research has found that there is a much lower usage in blogs among Fortune 500 companies and much higher adoption among the fastest-growing private companies on the Inc. 500 list. This is an interesting statistic, as it mostly calls out to the idea of barriers that exist within large organizations. Fortune 500 companies are filled with obstacles such as legal and regulatory constraints that more than often exist in the environment. Smaller, private companies have less restraints and can better position themselves to exist in the embracing of blogging. Where do you stand on the topic, to blog or not to blog? View page Tweets about this link [...]
Nicholas
I’m standing on to blog. Twitter/FB are just notification/small talk mechanism. Blogs are where strong opinions are shared and discussed and you get a better idea of who is behind the blog, how relevant the person is to ones area of interest and so on.
I do work with big clients and smaller companies and I have to say the study is right on the money. Big cos are slowed down by a lack of single ownership, a resistance to change and an organization that isn’t agile enough for social media. Smaller cos, with their sharper focus, usually have 1-2 person in charge, know their audience/community in social media and are more eager to try and learn.
Laurent