Jul 26, 2011
The crew over at Flowingdata.com recently conducted a brand sentiment showdown study where they took a number of brands in various cateogies and applied the simple sentiment classifier*, which scores feelings on a 0 (horrible) to 100 (excellent) scale, once a day for five days.
The first example below, shows Netflix, Hulu and Redbox in a showdown, where Netflix came away with the lowest scores, while...
Jul 22, 2011
Sitting in JFK on my way to Boston, I see a lot of 20-somethings scouring their iPhones, iPads, laptops and other devices, searching, many and most I take a look at, actually Facebook-ing more so than anything else. But, one person I see on their iPad in front of me getting coffee, she is using Indeed.com. What is she probably doing? I’m guessing what almost 10 percent of the US is doing –...
Jul 20, 2011
We all know they have piles of money sitting around at Google, but do you ever wonder how it gets there?
According to a new infographic from some great research done by the good folks at WordStream, some 97% of Google’s income is from advertising. Much of it is due to the auction-based Adwords service, which allows ad buyers to purchase ads that will appear for certain search terms. The infographic...
Jul 20, 2011
Tired of waiting for Google - you know, the search engine company? - to add a functional search feature to its new social network Google Plus? Yep, so were we. So we did a little Googling, and found a way to add it ourselves. No, it’s not a browser extension. (There is one of those, of course, but it’s filled with ads.)
Instead, this method (below) uses a feature in Google Chrome which lets...
Jul 19, 2011
A recent report from the Pew Internet Project found that one third of American adults – 35% – own smartphones. The Project’s May survey found that 83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone. This ends up translating into 35% of all adults.
Several demographic groups have high levels of smartphone adoption, including the financially well-off and...