Jul 26, 2011 Posted by Nick Cifuentes

Perception Study: Brand Sentiment Showdown

The crew over at Flowingdata.com recently conducted a brand sentiment showdown study where they took a number of brands in various cateogies and applied the simple sentiment classifier*, which scores feelings on a 0 (horrible) to 100 (excellent) scale, once a day for five days.  The first example below, shows Netflix, Hulu and Redbox in a showdown, where Netflix came away with the lowest scores, while... read more

Jul 22, 2011 Posted by Nick Cifuentes

A Letter to The Digitally Unemployed: 20-Somethings Keep Searching Online

Sitting in JFK on my way to Boston, I see a lot of 20-somethings scouring their iPhones,  iPads, laptops and other devices, searching, many and most I take a look at, actually Facebook-ing more so than anything else. But, one person I see on their iPad in front of me getting coffee, she is using Indeed.com. What is she probably doing? I’m guessing what almost 10 percent of the US is doing –... read more

Jul 20, 2011 Posted by Nick Cifuentes

Where Google Makes Its Money: The 20 Most Expensive Keywords in Google AdWords

We all know they have piles of money sitting around at Google, but do you ever wonder how it gets there? According to a new infographic from some great research done by the good folks at WordStream, some 97% of Google’s income is from advertising. Much of it is due to the auction-based Adwords service, which allows ad buyers to purchase ads that will appear for certain search terms. The infographic... read more

Jul 20, 2011 Posted by Nick Cifuentes

How to Add Google Plus Search for Profiles and Posts to Chrome

Tired of waiting for Google - you know, the search engine company? - to add a functional search feature to its new social network Google Plus? Yep, so were we. So we did a little Googling, and found a way to add it ourselves. No, it’s not a browser extension. (There is one of those, of course, but it’s filled with ads.) Instead, this method (below) uses a feature in Google Chrome which lets... read more

Jul 19, 2011 Posted by Nick Cifuentes

Why It’s Time to Develop a Mobile Strategy

A recent report from the Pew Internet Project found that one third of American adults – 35% – own smartphones. The Project’s May survey found that 83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone. This ends up translating into 35% of all adults. Several demographic groups have high levels of smartphone adoption, including the financially well-off and... read more