Jul 22, 2011 Posted by Nick Cifuentes

A Letter to The Digitally Unemployed: 20-Somethings Keep Searching Online

Sitting in JFK on my way to Boston, I see a lot of 20-somethings scouring their iPhones,  iPads, laptops and other devices, searching, many and most I take a look at, actually Facebook-ing more so than anything else. But, one person I see on their iPad in front of me getting coffee, she is using Indeed.com. What is she probably doing? I’m guessing what almost 10 percent of the US is doing –... read more

Jan 3, 2011 Posted by Nick Cifuentes

The E-Reader War: Will Borders Be the First Casualty?

Chances are you received a book or e-book for Christmas, maybe it’s something you already had, maybe it wasn’t the right choice for you – but if it’s from Borders books, you might want to make sure you return it fast. According to a recent report, the company has been delaying payments to book publishers in order to help refinance its debt. A depressing, and very sobering reality... read more

Nov 18, 2010 Posted by Nick Cifuentes

Asics Offer Up Digital Cheer to NYC Marathoners

Asics and agency Vitro took a page from the digital/real-life playbook with a program for the New York City Marathon. The running shoe brand’s “Supper Your Marathoner” campaign collected cheers from friends and loved ones in the form of text, photos and video. It then set up three large screens around the course to project the messages to runners as they passed-their whereabouts tracked... read more

Aug 18, 2010 Posted by Nick Cifuentes

Social Media Marketers: Be Weary of Your Surroundings

Tips to Finding the RIGHT Job in Digital Media In a perfect world, we all have the job of our dreams, working in digital media, with only the best brands and clients, great salary, what more would you want? Well, unfortunately, this is not a perfect world, and it doesn’t happen that easily. Whether you are currently looking for a job in social or new media, or you have one and might be looking... read more

Aug 17, 2010 Posted by Nick Cifuentes

Blogs Are Not Dead: 43% of U.S. Companies Blogging by 2010

Over the past year, social networks have the ruled the air when it comes to marketing in a digital world. Facebook & Twitter, as we have discussed before, are becoming the beacons for most marketing programs as they decide to push forward into the world of social media marketing.  However, many forget where this idea of Web 2.0 all started, before Facebook, MySpace, and the Twitter’s of the... read more