Jul 19, 2011 Posted by Nick Cifuentes

Why It’s Time to Develop a Mobile Strategy

A recent report from the Pew Internet Project found that one third of American adults – 35% – own smartphones. The Project’s May survey found that 83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone. This ends up translating into 35% of all adults. Several demographic groups have high levels of smartphone adoption, including the financially well-off and... read more

Aug 18, 2010 Posted by Nick Cifuentes

Facebook Places Launches: Geo-location Now Has a Voice

Facebook Places Has Arrived It feels a bit like Christmas morning. Well, maybe not that joyous, but for geo-location nerds out there – the day has arrived. Facebook has announced its new geo-location feature, Facebook Places. With Foursquare, Gowalla, Yelp, BrighKite, Scvngr, and a bevy of other players trying to build engagement for users and brands while following you wherever you go, their... read more

Jul 27, 2010 Posted by Nick Cifuentes

Forrester: Marketers Should Tread Lightly in the ‘Location Game’

In a just-released Forrester research report, it said that most marketers should refrain from location-based services, citing that just a mere 4% of the US online adults have ever checked in on the “location game.” And only 1% update these services more than once a week. The study revealed some interesting statistics, as it looked at a large number of location-based sites, including popular... read more