Jul 19, 2011 Posted by Nick Cifuentes

Why It’s Time to Develop a Mobile Strategy

A recent report from the Pew Internet Project found that one third of American adults – 35% – own smartphones. The Project’s May survey found that 83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone. This ends up translating into 35% of all adults. Several demographic groups have high levels of smartphone adoption, including the financially well-off and... read more

Nov 22, 2010 Posted by Nick Cifuentes

Praising Slowness: Take Time to Enjoy Life

Are we too fast? When I say that, do you race to the end of the day to fit everything you can possibly do into a 24-hour window? Sometimes slow can be a good thing, eating a meal with your family with the TV off, reading a bedtime story to your child without your cell phone pinging you every five seconds – I am referring to taking the time to slow down and just savor your life. We live in a world... read more

Oct 28, 2010 Posted by Nick Cifuentes

CRM & SCRM – Internal Ecosystems: A Business Necessity

What is Social? It’s used so often in our business practices these days, over and over again. And when companies use the term, at its highest level, social means that each company needs to understand that they lead and participate within an ecosystem. Companies and organizations need to start understanding why this is a new reality, and this understanding is a necessity in order to grow and... read more

Aug 11, 2010 Posted by Nick Cifuentes

Are Your Analytics Accountable?

A recent survey of senior marketing executives by Forbes Insights and MarketShare Partners said nearly seven in ten used analytics to measure the effectiveness behind their campaign efforts. Marketers with large budgets seemed to be significantly more likely to measure their efforts, as compared to those spending less than a million; however many planned to adopt analytics at some point in the... read more

Jul 8, 2010 Posted by Nick Cifuentes

Will Social Media Improve Your Life in the Future?

The Pew Research Center recently fielded a study focused on the future of social relations. The research study revolved around one statement: “In 2020, when I look at the big picture and consider my personal friendships, marriage and other relationships, I see that the internet has mostly been a positive force on my social world. And this will only grow more true in the future.” In the end, 85% of the... read more