Dec 12, 2011 Posted by Nick Cifuentes

Most Facebook Users Don’t Understand Privacy Settings

More frequent use tied to lesser concern for privacy Internet users flock to social media networks to stay in touch with friends and family by sharing messages, photos and more. But when it comes to sharing personal information on these public sites, users expect to be able to share privately with their friends and circles. A study from online sharing platform Posterous conducted by Harris Interactive... read more

Oct 26, 2011 Posted by Nick Cifuentes

5 Tips to Maximize Your Corporate Social Responsibility Efforts

Because brands have been typically tied to one-way communication models, their voice focuses mainly on the sales channel, rather than the community. Social media has done much to change this dynamic. However, the “corporate experience” is still the first door a customer or new prospect usually must travel through. And in order to better that overall appearance and allow the “softer”... read more

Sep 21, 2011 Posted by Nick Cifuentes

$577 Million in Daily Deals Go Unredeemed [infographic]

DealsGoRound says it has uncovered a $577 million opportunity in the daily deals space. Nearly 22% of deals purchased from Groupon, LivingSocial, BuyWithMe and elsewhere go unredeemed according to a survey from Rice University. This represents a huge secondary market for re-selling deals, which is precisely what DealsGoRound does. To illustrate the opportunity here, DealsGoRound has released the following... read more

Aug 10, 2011 Posted by Nick Cifuentes

Email, Search Still Dominate Activities Among Internet Users

A newly released report from the Pew Internet & American Life Project said that Search and Email are the two online activities that are nearly universal among adult internet users. A whopping 92% of online adults use search engines to find information on the Web, and a similar number (92%) use email. Even in a world where new platforms constantly evolved, with components like broadband and mobile... read more

Aug 2, 2011 Posted by Nick Cifuentes

New Beginnings: Embarking On a New Journey

In my youthful career, I have passed through various stages, working my way through my lonely newspaper days at the Beacon Hill Times, one of my first jobs out of college. Then, I began to hear the whispers that journalism is a dying art, and those who write will be vanished by computers and humorless voices that sit behind these new, mysterious platforms called blogs. Well, they were pretty close to... read more