Jul 28, 2011 Posted by Nick Cifuentes

Social Recruiting Continues Massive Growth, Led by LinkedIn [Infographic]

An interesting new infographic was released from JobVite earlier this month, a company that makes social recruitment software, and It shows a clear picture that social recruiting is continuing to grow at exponetial levels, with LinkedIn acting as the biggest advocate among social networking sites when it comes to finding and hiring new employees. Chances are, if you’ve hired or have been hired for a... read more

Jul 27, 2011 Posted by Nick Cifuentes

Social Media Adoption Soars for Colleges, According to UMass Report

As various organizations and enterprise institutions have adopted social media over the past several years, researchers from University of Massachusetts at Dartmouth’s Center for Marketing Research led by Dr. Nora Barnes have looked at how quickly this adoption is taking place among colleges and universities, and a newly released report shows that it’s near alomst 100% immersion. The... read more

Jul 26, 2011 Posted by Nick Cifuentes

Perception Study: Brand Sentiment Showdown

The crew over at Flowingdata.com recently conducted a brand sentiment showdown study where they took a number of brands in various cateogies and applied the simple sentiment classifier*, which scores feelings on a 0 (horrible) to 100 (excellent) scale, once a day for five days.  The first example below, shows Netflix, Hulu and Redbox in a showdown, where Netflix came away with the lowest scores, while... read more

Jul 22, 2011 Posted by Nick Cifuentes

A Letter to The Digitally Unemployed: 20-Somethings Keep Searching Online

Sitting in JFK on my way to Boston, I see a lot of 20-somethings scouring their iPhones,  iPads, laptops and other devices, searching, many and most I take a look at, actually Facebook-ing more so than anything else. But, one person I see on their iPad in front of me getting coffee, she is using Indeed.com. What is she probably doing? I’m guessing what almost 10 percent of the US is doing –... read more

Jul 20, 2011 Posted by Nick Cifuentes

Where Google Makes Its Money: The 20 Most Expensive Keywords in Google AdWords

We all know they have piles of money sitting around at Google, but do you ever wonder how it gets there? According to a new infographic from some great research done by the good folks at WordStream, some 97% of Google’s income is from advertising. Much of it is due to the auction-based Adwords service, which allows ad buyers to purchase ads that will appear for certain search terms. The infographic... read more