Jul 20, 2011 Posted by Nick Cifuentes

How to Add Google Plus Search for Profiles and Posts to Chrome

Tired of waiting for Google - you know, the search engine company? - to add a functional search feature to its new social network Google Plus? Yep, so were we. So we did a little Googling, and found a way to add it ourselves. No, it’s not a browser extension. (There is one of those, of course, but it’s filled with ads.) Instead, this method (below) uses a feature in Google Chrome which lets... read more

Jul 19, 2011 Posted by Nick Cifuentes

Why It’s Time to Develop a Mobile Strategy

A recent report from the Pew Internet Project found that one third of American adults – 35% – own smartphones. The Project’s May survey found that 83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone. This ends up translating into 35% of all adults. Several demographic groups have high levels of smartphone adoption, including the financially well-off and... read more

Jul 18, 2011 Posted by Nick Cifuentes

Infographic: Anatomy of the Perfect Landing Page

Conversions are not easy, they are not supposed to be. If they were, no one would be in business, and search wouldn’t be the “game” it is today where you see brands battle for positioning within your search results. This infographic below analyzes some of the best practices in creating the Perfect Landing Page, many of which try, and don’t do very well (you’d be... read more

Jul 15, 2011 Posted by Nick Cifuentes

Spotify Has Arrived! But Will It Last?

So it only took about 12 hours after the buzz hit, but my invite from Spotify finally showed up this morning. At first, you hear so much buzz about a new service, and being such a Pandora freak for years, it’s pretty difficult for me to just jump ship and consider a new music streaming service. However, only a couple hours into listening, and I’m already hooked. I keep seeing and hearing people... read more

Jul 15, 2011 Posted by Nick Cifuentes

Advertisers Work to Integrate Mobile into Cross-Platform Campaigns

Most plan to integrate campaigns targeting mobile users into broader efforts Mobile advertising is on the upswing, with eMarketer estimating US advertisers will spend just over $1.1 billion on the medium this year, rising to $1.5 billion in 2012. But for many marketers, mobile is still in the relatively early stages, with sporadic or disconnected efforts not tied to an overall marketing campaign. May 2011... read more