Jul 14, 2011 Posted by Nick Cifuentes

Consumers Embrace Social Media for Brand Feedback

But still more likely to address complaints to brands more directly Many social network users are using channels such as Twitter and Facebook to discuss shopping decisions and experiences with their peers. Although often this means they are using social networks as another channel to hunt down the best deals, consumers are also turning to those sites to provide feedback about their experiences with... read more

Mar 16, 2011 Posted by Nick Cifuentes

Social Media Study: How Religious Is Your State?

An interesting study from the Pew Forum recently looked at the importance of religion in an individual’s life, drawing out a state-by-state comparison. While this study is not directly related to digital trending, it does tie in interesting data which was segmented by four standards: Importance of Religion Worship Attendance Frequency of Prayer Belief in God Importance of Religion More than... read more

Mar 7, 2011 Posted by Nick Cifuentes

Look Out Farmville: Angry Birds is Coming to Facebook

For you 30-something geeks out there, Angry Birds may feel like a simple, dumbed down version of DOS-based video game classic Scorched Earth. For the rest of you, it’s simply one of the the most popular games on the planet. If an Angry Birds movie and versions for nearly every smartphone on the market isn’t enough, it looks like it has the world’s largest social network in its sights. You... read more

Dec 17, 2010 Posted by Nick Cifuentes

If Web Browsers Were Celebrities…

If they were… read more

Nov 6, 2010 Posted by Nick Cifuentes

Is Your Business Ecosystem in Place?

At a client meeting this past week, I started to think how important ecosystems are. Not just social media, but in your entire business framework. Working in client services, you get used to assuming. And those assumptions often turn into questions later that you thought were already taken care of by the organization. It’s almost jaw-dropping sometimes how large corporations don’t have certain... read more