Nov 28, 2011 Posted by Nick Cifuentes

Corporate Social Media Strategy: Managing social within a business framework

Within the corporate environment, social media is quickly becoming the next required level of marketing within an organization. In fact, it’s graduated from a novel addition to any PR campaign, to its own functional department. Gaining new and retaining old customers, sharing your products and services to a broader audience, and giving your customers a voice are just a few of the many benefits that... read more

Aug 11, 2010 Posted by Nick Cifuentes

Are Your Analytics Accountable?

A recent survey of senior marketing executives by Forbes Insights and MarketShare Partners said nearly seven in ten used analytics to measure the effectiveness behind their campaign efforts. Marketers with large budgets seemed to be significantly more likely to measure their efforts, as compared to those spending less than a million; however many planned to adopt analytics at some point in the... read more

Jul 27, 2010 Posted by Nick Cifuentes

Forrester: Marketers Should Tread Lightly in the ‘Location Game’

In a just-released Forrester research report, it said that most marketers should refrain from location-based services, citing that just a mere 4% of the US online adults have ever checked in on the “location game.” And only 1% update these services more than once a week. The study revealed some interesting statistics, as it looked at a large number of location-based sites, including popular... read more

Jun 10, 2010 Posted by Nick Cifuentes

The 2010 World Cup Prepares to Set Digital Media History

Every four years, a spectacle across the world takes place that rivals no other event, the World Cup. And with the event set to kick-off June 10, digital enthusiasts expect it to ignite digital interactions online. During the last World Cup in 2006, social media was not as impactful as it is today. YouTube, then independently owned, garnered just about 100 million video views per month, compared to the... read more

May 17, 2010 Posted by Nick Cifuentes

YouTube Now Receives Over 2 Billion Video Views Daily, Turns 5!

Guess who just had a birthday – YouTube! The video channel that has established itself as the ‘standard’ when it comes to watching videos online, announced there 5th birthday, and that the platform has exceeded 2 billion video views per day. As part of its 5th Anniversary, YouTube is launching the YouTube 5 Year Channel to help celebrate its story and retell the history of YouTube and how... read more