Feb 25, 2010 Posted by Nick Cifuentes

Foursquare: Marketers Start to Jump Aboard the Next Social Phenomenon

Foursquare – you’ve heard of it, probably even might be a member yourself. The quick-growing location-based social network is beginning to make reputable noise in the social space, and since August, traffic and user growth has soared for the new social noise maker. According to co-founder Dennis Crowley, the platform is closing in on 500,000 individual users, with about 70% of the user base in the... read more

Feb 24, 2010 Posted by Nick Cifuentes

The New Vision of a Digital Future: Monetizing Mobility

The idea that there is an overabundance of content in today’s digital spectrum is no surprise. In earlier times, newspapers, magazines, and various publications alike made a push once the web turned circles in the early 2000’s and content distributors rushed to get their publications online. This rush has since grown, and seen an extreme swell of content on the web, much of it free, much of it paid –... read more

Feb 23, 2010 Posted by Nick Cifuentes

Social Media Privacy: Building Trust

I know where you are, I know where you could be, I know pretty much everything about you. And I’m not even your friend – at least (REAL) friend. It’s no surprise that social networking allows me to know this about you. I can see what you just ate, because you tweeted it, what you just got for Christmas, because you put it on Facebook. And now I can even see where you are all the time, because you... read more

Oct 17, 2009 Posted by Nick Cifuentes

Social Media Crisis Management 101

Social media is still a fairly new type of marketing tactic; it requires thought, proper leadership, planning and typical branding practices that go along with setting up any type of marketing plan. However, it is still a form of media that can feel an extremely negative backlash when campaigns go bad, more so than any other type of marketing campaign in the current age. Let’s dive right in…do you... read more

Jun 29, 2009 Posted by Nick Cifuentes

Facebook Launches ‘Live Stream’ Widget for All Website Owners

Do you remember CNN’s live stream of the inauguration, or when TNT did a live stream webcast of the NBA All-Star Game? If you did happen to catch both of those online events at the respective websites, you would have noticed that Facebook played a large part in those particular events. Each of these events integrated the Facebook Connect-enabled live stream widget. And now Facebook is making this... read more