Feb 11, 2009 Posted by Nick Cifuentes

Infographics – Help Your Brand Spread Awareness…

“A picture is worth a 1000 words” is a well-known saying, and was coined to describe the idea that complex stories can be described with just a single still image. Images are crucial in today’s world, and more so in the presentation of ideas. Images capture the essence of life, and without question, appeal to the emotions inside all of us. They make information more engaging and... read more

Jan 20, 2009 Posted by Nick Cifuentes

Inauguration Day: CNN Connects with Facebook to help President Obama Reach the Masses

Inauguration & Facebook Connect. As today marked the first day of what many people hope is a shift in direction for the United States, CNN also embraced the day with live video coverage tied into the Facebook Connect platform. Inauguration Day, the day Sen. Barack Obama became the first African-American President of the United States.  The day the 44th President of the United States expressed that... read more

Jan 19, 2009 Posted by Nick Cifuentes

Social Bookmarking – An Essential Social Media Strategy

When approaching the subject of social bookmarks, (aka website chicklets), think about your strategy. I know it might seem easy enough to just place a ‘share this’ or ‘add this’ widget to your website, but you need to consider the ‘little’ things about these valuable marketing assets. I am not going to dive into the definition of what these devices are (as you should be... read more

Dec 21, 2008 Posted by Nick Cifuentes

Social Media Map – Overdrive Interactive Releases the Game-Changer!

Social Media Map. Late last week, our team at Overdrive Interactive released the first version of the Social Media Map. This map is designed to help marketers and random people alike view the components of the social media landscape and determine how it can be best leveraged for their marketing or personal branding needs. “We know how complex and overwhelming the social media landscape can be,”... read more

Dec 15, 2008 Posted by Nick Cifuentes

HBO Executes Viral Marketing Campaign for Flight of the Conchords ‘Fansterpiece’ Video Contest

I came across a viral branding website yesterday for a popular television show on HBO, Flight of the Conchords. The TV show is about two men that live in NYC doing sketch comedy and singing their comedic folk songs inside a once a week half-hour show that looks at the everyday happenings of the two main characters, Bret and Jemaine The idea. Take a concept of the brand and distinguish it as a... read more