Nov 11, 2010 Posted by Nick Cifuentes

New Study: 4% of Online Americans Use Location-Based Services

The Pew Research Center’s Internet & American Life project recently found that 4 percent of online adults use a location-based service such as Foursquare or Gowalla. On any given day, 1 percent of internet users are using these services. Key findings include: 7% of adults who go online with their mobile phone use a location-based service. 8% of online adults ages 18-29 use location-based... read more

Apr 9, 2010 Posted by Nick Cifuentes

New Tiger Woods ad for Nike features late father

An interesting and very poignant Nike ad surfaced Wednesday, featuring Tiger Woods standing in front of camera, with his deceased father, Earl Woods, speaking in the background. The ad is edgy, and is a move that calls out his person problems, well-timed the night before the Master’s started. The ad first aired on ESPN and the Golf Channel Wednesday night. The ad has been called “creepy”... read more

Nov 11, 2008 Posted by Nick Cifuentes

Twitter – The Social Media Branding Your Business Needs.

Twitter. What if there was a business tool that existed, which could allow companies to listen in on discussions about how people are using their products, analyze what people are saying about them, and could allow that company to respond to that “person” directly. It’s a tool that effectively hones in on embracing the early product adopters and influencers who are then able to share with... read more