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Are You a Social Media Influencer? – You, The Brand.

Influencers. Yes, you…the man in the corner of Starbucks sipping your vanilla late. You, the young blonde typing away to the world, using your ‘content’ to help unite others. You, the young man with a camera strapped to your head, broadcasting to the world your every moving moment. You, the brand. You, I, and the other 10 percent of social media website users are the so called... read more

Yammer or Twitter & Microblogging in a Corporate World

Yammer. So what is all this Yammer-ing about? After coming across a NY Times article posted Monday that spoke about one of my favorite websites Twitter, and another similar modeled website called Yammer, the question came up – microblogging for business? Yes, I know many people have asked this before, but when combining that question & the topic of non-existent ‘dollar-generating business... read more

Online Ads See Major Price Drops…What Does That Mean?

With the economy in such a wonderful state of mind these days (wink), it seems their might be some bad news for digital advertisers. According to a PubMatic report released this week, the price advertisers are willing to pay for ad space online is down 27 percent this year. PubMatic tracked the sale of display ads through ad networks on Websites in more than 20 different topic areas, and saw that ads on... read more

Facebook: It’s Growing Up, Just Like You – And Only Getting Bigger

Although this might be slightly old news, it still something worth writing about. A new report from Peter Schilling, the Director of IT @ Amherst College, said that 438 students who enrolled at Amherst this fall, 432 had joined the Amherst College Class of 2012 Facebook Group by the end of August (classes started the first week of September). Schilling also said that 3,225 posts were made in the group by... read more

CampusLIVE Offers Customized Portal for Campus News, Information Students Need

There is new kid in school, his name is CampusLIVE, and wants to act as every college kid’s 24/7 RA (Resident Assistant) by providing all the information you need to know as a student on campus. The new social community website aggregates information a college kid needs to know. Besides the usual, like weather, there are customized news feeds (CNN, Boston Globe, Philly.com, Fox News, MSNBC, and even... read more

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