Dec 21, 2008 Posted by Nick Cifuentes

Social Media Map – Overdrive Interactive Releases the Game-Changer!

Social Media Map. Late last week, our team at Overdrive Interactive released the first version of the Social Media Map. This map is designed to help marketers and random people alike view the components of the social media landscape and determine how it can be best leveraged for their marketing or personal branding needs. “We know how complex and overwhelming the social media landscape can be,”... read more

Dec 15, 2008 Posted by Nick Cifuentes

HBO Executes Viral Marketing Campaign for Flight of the Conchords ‘Fansterpiece’ Video Contest

I came across a viral branding website yesterday for a popular television show on HBO, Flight of the Conchords. The TV show is about two men that live in NYC doing sketch comedy and singing their comedic folk songs inside a once a week half-hour show that looks at the everyday happenings of the two main characters, Bret and Jemaine The idea. Take a concept of the brand and distinguish it as a... read more

Dec 7, 2008 Posted by Nick Cifuentes

Movolu – A Cost-Effective Way at Mobile Advertising

I attended the 11th Annual MIT VC Conference Saturday, and was able to take a look at some upcoming technologies in a variety of spaces. I wanted to highlight a company I ran into – as there outlook and technology look very promising: movolu. This new advertising network is built for the mobile platform – the application is quite simple. Movolu leverages location information to enhance the... read more

Dec 5, 2008 Posted by Nick Cifuentes

Mobile Media For Business: Is Your Brand Ready?

OK…my apologies. I have been extremely busy @ work, and have failed to follow my own advice about blogging. So, my apologies. But now, with ‘insanity’ almost behind me – it is time to start up again, and I promise the commitment is there – I hate not listening to the words I preach on a daily basis. So let’s begin. Mobile Media. It seems so long ago – the first time you purchased a... read more