Feb 25, 2010 Posted by Nick Cifuentes

Foursquare: Marketers Start to Jump Aboard the Next Social Phenomenon

Foursquare – you’ve heard of it, probably even might be a member yourself. The quick-growing location-based social network is beginning to make reputable noise in the social space, and since August, traffic and user growth has soared for the new social noise maker. According to co-founder Dennis Crowley, the platform is closing in on 500,000 individual users, with about 70% of the user base in the... read more

Feb 24, 2010 Posted by Nick Cifuentes

The New Vision of a Digital Future: Monetizing Mobility

The idea that there is an overabundance of content in today’s digital spectrum is no surprise. In earlier times, newspapers, magazines, and various publications alike made a push once the web turned circles in the early 2000’s and content distributors rushed to get their publications online. This rush has since grown, and seen an extreme swell of content on the web, much of it free, much of it paid –... read more

Feb 23, 2010 Posted by Nick Cifuentes

Social Media Privacy: Building Trust

I know where you are, I know where you could be, I know pretty much everything about you. And I’m not even your friend – at least (REAL) friend. It’s no surprise that social networking allows me to know this about you. I can see what you just ate, because you tweeted it, what you just got for Christmas, because you put it on Facebook. And now I can even see where you are all the time, because you... read more

Feb 11, 2010 Posted by Nick Cifuentes

Is Your Brand Resistant to Change?

In 2010, the exchange between consumers and brands will in no doubt increase among new media marketing channels. Just in the first couple of months of 2010, I have already seen countless posts outlining CRM models that are stressing the point to consume ROI for Social Media and take action to begin integrating this into your brand campaigns that live within on and offline social media channels. With so... read more