Jul 27, 2010 Posted by Nick Cifuentes

Forrester: Marketers Should Tread Lightly in the ‘Location Game’

In a just-released Forrester research report, it said that most marketers should refrain from location-based services, citing that just a mere 4% of the US online adults have ever checked in on the “location game.” And only 1% update these services more than once a week. The study revealed some interesting statistics, as it looked at a large number of location-based sites, including popular... read more

Jul 23, 2010 Posted by Nick Cifuentes

Pharma Marketers Shouldn’t Expect Much Regulatory Guidance on Social Media

The Pharma battle has been one of the more entertaining enigmas surrounding social media within the past several years, and without question, still very much unsolved. When carefully thought out – it’s one simple question – how should Pharma marketers approach social media? Since the dawn of social media marketing (used loosely), Pharma brands have found social media –... read more

Jul 22, 2010 Posted by Nick Cifuentes

Infographic: Facebook Hits 500 Million Members & Growing!

*This image is courtesy of Facebakers.com and was made exclusively for... read more

Jul 21, 2010 Posted by Nick Cifuentes

Email Still Beating Social to Win Shoppers Over

Consumers can be a very impressionable bunch. And retailers often try and take advantage of that hiccup by testing the their power of promotional messages throughout online channels. And with social media beginning to play an active role in many approaches, retailers can get caught up in the viral hype of coupons via social and mobile platforms. However, a new study said that email is still the more... read more

Jul 13, 2010 Posted by Nick Cifuentes

UPDATE: Old Spice Guy Creates Custom Videos for Fans, Campaign Breaking Viral Records!

UPDATE: The activity around the campaign just keeps this train hauling down the road to becoming one of the best viral campaigns for 2010…recent stats updated @ 3p.m. PST. Twitter: More than 47,000 total followers & counting… (averaging 3-6 new followers a second!!) YouTube: Currently the #1 viewed YouTube channel so far today; & because they are a YouTube sponsor – they are... read more