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Report: Older Adults Flocking to Facebook, Twitter

While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010. Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%–from 25%... read more

The Geosocial Universe: Facebook Still a Small Company? [Infographic]

As ubiquitous a term Facebook has become, it’s hard to imagine it as a small company. But a recent infographic from JESS3 titled, “The Geosocial Universe” illustrates how large Facebook & other social network’s opportunity given a mobile market reaches nearly 5 billion people. Will Facebook’s announcement of “Places” yesterday help boost these numbers quicker... read more

Facebook Places Launches: Geo-location Now Has a Voice

Facebook Places Has Arrived It feels a bit like Christmas morning. Well, maybe not that joyous, but for geo-location nerds out there – the day has arrived. Facebook has announced its new geo-location feature, Facebook Places. With Foursquare, Gowalla, Yelp, BrighKite, Scvngr, and a bevy of other players trying to build engagement for users and brands while following you wherever you go, their... read more

Social Media Marketers: Be Weary of Your Surroundings

Tips to Finding the RIGHT Job in Digital Media In a perfect world, we all have the job of our dreams, working in digital media, with only the best brands and clients, great salary, what more would you want? Well, unfortunately, this is not a perfect world, and it doesn’t happen that easily. Whether you are currently looking for a job in social or new media, or you have one and might be looking... read more

Blogs Are Not Dead: 43% of U.S. Companies Blogging by 2010

Over the past year, social networks have the ruled the air when it comes to marketing in a digital world. Facebook & Twitter, as we have discussed before, are becoming the beacons for most marketing programs as they decide to push forward into the world of social media marketing.  However, many forget where this idea of Web 2.0 all started, before Facebook, MySpace, and the Twitter’s of the... read more

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