Aug 11, 2010 Posted by Nick Cifuentes

Are Your Analytics Accountable?

A recent survey of senior marketing executives by Forbes Insights and MarketShare Partners said nearly seven in ten used analytics to measure the effectiveness behind their campaign efforts. Marketers with large budgets seemed to be significantly more likely to measure their efforts, as compared to those spending less than a million; however many planned to adopt analytics at some point in the... read more

Aug 2, 2010 Posted by Nick Cifuentes

What Do You Do Online? Social Media & Gaming Dominate Online Activity

A newly-released report from Nielsen said social networking is consuming twice as much of our online time as any other digital activity. The statistics said sites like Facebook and Twitter account for 22.7% of time spent on the internet, with social games being the next most frequented activity at 10.2%. And with all our time being eaten up by Facebook, you’d expect drop-off somewhere, and activities... read more