Jul 15, 2011
Advertisers Work to Integrate Mobile into Cross-Platform Campaigns
Most plan to integrate campaigns targeting mobile users into broader efforts Mobile advertising is on the upswing, with eMarketer estimating US advertisers will spend just over $1.1 billion on the medium this year, rising to $1.5 billion in 2012. But for many marketers, mobile is still in the relatively early stages, with sporadic or disconnected efforts not tied to an overall marketing campaign. May 2011... read more
Jul 27, 2010
Forrester: Marketers Should Tread Lightly in the ‘Location Game’
In a just-released Forrester research report, it said that most marketers should refrain from location-based services, citing that just a mere 4% of the US online adults have ever checked in on the “location game.” And only 1% update these services more than once a week. The study revealed some interesting statistics, as it looked at a large number of location-based sites, including popular... read more
Apr 9, 2010
New Tiger Woods ad for Nike features late father
An interesting and very poignant Nike ad surfaced Wednesday, featuring Tiger Woods standing in front of camera, with his deceased father, Earl Woods, speaking in the background. The ad is edgy, and is a move that calls out his person problems, well-timed the night before the Master’s started. The ad first aired on ESPN and the Golf Channel Wednesday night. The ad has been called “creepy”... read more
Feb 25, 2010
Foursquare: Marketers Start to Jump Aboard the Next Social Phenomenon
Foursquare – you’ve heard of it, probably even might be a member yourself. The quick-growing location-based social network is beginning to make reputable noise in the social space, and since August, traffic and user growth has soared for the new social noise maker. According to co-founder Dennis Crowley, the platform is closing in on 500,000 individual users, with about 70% of the user base in the... read more
Feb 24, 2010
The New Vision of a Digital Future: Monetizing Mobility
The idea that there is an overabundance of content in today’s digital spectrum is no surprise. In earlier times, newspapers, magazines, and various publications alike made a push once the web turned circles in the early 2000’s and content distributors rushed to get their publications online. This rush has since grown, and seen an extreme swell of content on the web, much of it free, much of it paid –... read more
The most interesting man in the world. (at @GraciesBar) [pic] — http://t.co/ZyhFn3wY11 hours ago from Path 2.0
