Jan 3, 2011 Posted by Nick Cifuentes

The E-Reader War: Will Borders Be the First Casualty?

Chances are you received a book or e-book for Christmas, maybe it’s something you already had, maybe it wasn’t the right choice for you – but if it’s from Borders books, you might want to make sure you return it fast. According to a recent report, the company has been delaying payments to book publishers in order to help refinance its debt. A depressing, and very sobering reality... read more

Aug 19, 2008 Posted by Nick Cifuentes

Retailers Turn to Social Media Tactics to Attract More Buyers

With the back-to-school season in full swing, a number of retailers have lined up social media tactics to attract new shoppers. Targeting teens and young adults – social media has emerged as a key component in drawing new targeted users through social networking sites, such as facebook, to deliver their marketing campaigns. With an already shaky economy scaring buyers away from the stores, shoppers need... read more