Jul 14, 2011 Posted by Nick Cifuentes

Consumers Embrace Social Media for Brand Feedback

But still more likely to address complaints to brands more directly Many social network users are using channels such as Twitter and Facebook to discuss shopping decisions and experiences with their peers. Although often this means they are using social networks as another channel to hunt down the best deals, consumers are also turning to those sites to provide feedback about their experiences with... read more

Jan 25, 2010 Posted by Nick Cifuentes

The Future of Social Media: A 2010 Blog Series (Social Media 5 Years Into the Future)

As we now have buried our eyes & minds into a very exciting 2010, the focus on social media marketing will be ever growing. In fact, from this point on, I believe we are going to see a number of changes in marketing strategies, on and offline. If you think closely, the world’s operating system is morphing. In the past, you have had a number of “closed” model marketing systems that prevented the... read more

Jan 8, 2010 Posted by Nick Cifuentes

Flickr for Hire: Using Flickr to Market Brands

For the better part of 2009, Twitter and Facebook have been stealing the spotlight when it comes to discussions regarding social media “movers and shakers”. This is understandable as both have truly stepped on the gas in terms of increasing user base and improving functionality both in-house and externally through third party application development. Furthermore, both companies continue to... read more

Jun 18, 2009 Posted by Nick Cifuentes

Social Media & Narcissism – Individuals and Brands: Remember to Love Yourself

Becoming a star on the Internet these days does not seem as far fetched as it once might have been. Social networks have become a ubiquitous tactic in helping connect individuals with family, friends, and strangers alike. And over the past several years, a number of those random individuals have become overnight sensations – all thanks to the Internet. Do we all remember Tay Zonday? After his... read more

Apr 1, 2009 Posted by Nick Cifuentes

Facebook Leak: Users Can Become Fans of Facebook Pages With a Text Message

Facebook will soon be allowing you to promote your Business (Fan) Page by using text messaging to allow users to Fan your Facebook Page – all by asking people to text the name of your page (www.facebook.com/xxxxxxxxxxxx) to 32665 (which spells ‘FBOOK’ on your phone) to become fans. At this time, the feature is still in a beta mode, and has not yet been enabled for every Page admin yet.... read more