Mar 18, 2009 Posted by Nick Cifuentes

New Facebook Redesign Creates a Brilliant Marketing Platform for Brands

Facebook made a bit of noise last week when they introduced the new Business Pages layout. Then, several days later, made changes to the Home page of all user profiles, and integrated a ‘Twitter’ like wall stream – Facebook’s strategy in building out a more real-time conversation tool. As usual, when Facebook decides to make changes, your entire office, your close friends and... read more

Feb 23, 2009 Posted by Nick Cifuentes

Social Media Isn’t Just for Kids Anymore!

According to a new report from Forrester Research, social media isn’t just for kids any longer. The new report notes that more than 60 percent of baby boomers are actually engaged in social media channels, such as blogs, videos, podcasts, and forums. In 2007, the percentage of baby boomers consuming this media was at 46% for people ages 43 to 52, and 39% for people ages 53 to 63. By 2008, the number... read more

Aug 26, 2008 Posted by Nick Cifuentes

Is Building a Wiki for My Business Going to Work?

When it comes to growing communities in an online environment, collaboration is the key. How often do you see people, young and old, carry on multiple conversations on Facebook? Younger people seem to have the instinct to know how to pool their resources – sharing information as easy as pressing ‘enter’. Approaching this concept on a business level, can be a bit different – collaboration is the... read more

Aug 19, 2008 Posted by Nick Cifuentes

Retailers Turn to Social Media Tactics to Attract More Buyers

With the back-to-school season in full swing, a number of retailers have lined up social media tactics to attract new shoppers. Targeting teens and young adults – social media has emerged as a key component in drawing new targeted users through social networking sites, such as facebook, to deliver their marketing campaigns. With an already shaky economy scaring buyers away from the stores, shoppers need... read more