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Foursquare: Marketers Start to Jump Aboard the Next Social Phenomenon

Foursquare – you’ve heard of it, probably even might be a member yourself. The quick-growing location-based social network is beginning to make reputable noise in the social space, and since August, traffic and user growth has soared for the new social noise maker. According to co-founder Dennis Crowley, the platform is closing in on 500,000 individual users, with about 70% of the user base in the... read more

The Future of Social Media: A 2010 Blog Series (Social Media 5 Years Into the Future)

As we now have buried our eyes & minds into a very exciting 2010, the focus on social media marketing will be ever growing. In fact, from this point on, I believe we are going to see a number of changes in marketing strategies, on and offline. If you think closely, the world’s operating system is morphing. In the past, you have had a number of “closed” model marketing systems that prevented the... read more

Flickr for Hire: Using Flickr to Market Brands

For the better part of 2009, Twitter and Facebook have been stealing the spotlight when it comes to discussions regarding social media “movers and shakers”. This is understandable as both have truly stepped on the gas in terms of increasing user base and improving functionality both in-house and externally through third party application development. Furthermore, both companies continue to... read more

Don’t Forget a Blog Strategy – ‘Free People’ Didn’t!

  Blogs.  As an Internet strategist – my life daily is consumed with social media feeds, blog alerts, feedburner stats, google alert updates, monitoring, strategizing, execution – all of these overused terms and time consuming tactics certainly take a toll on you.   But one thing I do often, as I do for all my clients, is research – taking notice of the growing digital space around me... read more

NetSuite – An All-in-One Solution & Creative Branding Nightmare?

NetSuite. OK, I am not one that is normally critical of certain software or CMS programs – as all have their positives & negatives – but I have to stress the limitations of NetSuite and its astounding ability to ‘frustrate’ the creative design and marketing process of brand marketing. If you are not familiar with NetSuite, it is an all-in-one set of online business software programs that... read more

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