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Social Media Adoption Soars for Colleges, According to UMass Report

As various organizations and enterprise institutions have adopted social media over the past several years, researchers from University of Massachusetts at Dartmouth’s Center for Marketing Research led by Dr. Nora Barnes have looked at how quickly this adoption is taking place among colleges and universities, and a newly released report shows that it’s near alomst 100% immersion. The... read more

Colleges Use Social Media Tactics to Heighten Recruitment

You always knew it was going to happen eventually – colleges and universities nationwide using social media to find new students. Looking for that edge to find the top candidates, schools are reverting to social networking sites, message boards, online video and podcasts to bring the talent! It makes a great amount of sense to do such a thing.  You have to go where the audience is, and with millions of... read more

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