Don’t Forget a Blog Strategy - ‘Free People’ Didn’t!
Blogs.
As an Internet strategist - my life daily is consumed with social media feeds, blog alerts, feedburner stats, google alert updates, monitoring, strategizing, execution - all of these overused terms and time consuming tactics certainly take a toll on you.
But one thing I do often, as I do for all my clients, is research - taking notice of the growing digital space around me - thinking of ideas to implement innovative strategies among the community and with my clients.
One of those key strategies that are a must in today’s Internet spectrum is a blog. A blog is key in driving not only traffic, but interest to your brand, product, or company. Blogs help you appear authoritative in your industry - allowing you to give views on the latest events in your trade, offer reviews, insights, and so on.
This expands into relationship building tools, as you are able to speak more freely and in a more informal and personable style, as compared to how you direct the voice on your main website. Through the blog channel, they are more likely to trust you, and then all the more likely to visit your main website and then click your links and possibly purchase your product.
It also offers insight for your customers, and allows them to leave comments and ’speak’ to you on a key level. In addition, blogs are extremely search engine friendly - through thousands of possible keywords and fresh, updated content on a regular basis - blogs are simply great facets to have on your website today. Your simply misguided if you think otherwise.
*Read More for a detailed blog breakdown of the popular clothing line Free People.
