Jan 19, 2009 Posted by Nick Cifuentes

Social Bookmarking – An Essential Social Media Strategy

When approaching the subject of social bookmarks, (aka website chicklets), think about your strategy. I know it might seem easy enough to just place a ‘share this’ or ‘add this’ widget to your website, but you need to consider the ‘little’ things about these valuable marketing assets. I am not going to dive into the definition of what these devices are (as you should be... read more

Dec 15, 2008 Posted by Nick Cifuentes

HBO Executes Viral Marketing Campaign for Flight of the Conchords ‘Fansterpiece’ Video Contest

I came across a viral branding website yesterday for a popular television show on HBO, Flight of the Conchords. The TV show is about two men that live in NYC doing sketch comedy and singing their comedic folk songs inside a once a week half-hour show that looks at the everyday happenings of the two main characters, Bret and Jemaine The idea. Take a concept of the brand and distinguish it as a... read more

Nov 11, 2008 Posted by Nick Cifuentes

Twitter – The Social Media Branding Your Business Needs.

Twitter. What if there was a business tool that existed, which could allow companies to listen in on discussions about how people are using their products, analyze what people are saying about them, and could allow that company to respond to that “person” directly. It’s a tool that effectively hones in on embracing the early product adopters and influencers who are then able to share with... read more