Jan 19, 2009 Posted by Nick Cifuentes

Social Bookmarking – An Essential Social Media Strategy

When approaching the subject of social bookmarks, (aka website chicklets), think about your strategy. I know it might seem easy enough to just place a ‘share this’ or ‘add this’ widget to your website, but you need to consider the ‘little’ things about these valuable marketing assets. I am not going to dive into the definition of what these devices are (as you should be... read more

Dec 15, 2008 Posted by Nick Cifuentes

HBO Executes Viral Marketing Campaign for Flight of the Conchords ‘Fansterpiece’ Video Contest

I came across a viral branding website yesterday for a popular television show on HBO, Flight of the Conchords. The TV show is about two men that live in NYC doing sketch comedy and singing their comedic folk songs inside a once a week half-hour show that looks at the everyday happenings of the two main characters, Bret and Jemaine The idea. Take a concept of the brand and distinguish it as a... read more

Aug 22, 2008 Posted by Nick Cifuentes

How to Improve Traffic & Enhance Your Brand With Flickr

When considering social media applications, and those that are effective to not only drive leads, but also generate conversions – you have to consider the magic of Flickr. Flickr is a social photography website that allows you to upload and share your pictures with friends, family and other registered Flickr users; as well as the general Internet audience. Similar to Photobucket, Flickr functions as an... read more

Aug 10, 2008 Posted by Nick Cifuentes

Strategies to Grow Your Blog in 2008

Your blog is like a baby, you nurture it, feed it daily, take care of it when it is sick and watch it go to sleep every single night…yes, my friend – blogs are addicting.  It is 2008, time to build readership, and begin to grow your brand’s awareness through the social media channels.  As popularity has grown in blogs, and blogging, there are some key steps you can take to market your blog and grow... read more