Dec 12, 2011 Posted by Nick Cifuentes

Most Facebook Users Don’t Understand Privacy Settings

More frequent use tied to lesser concern for privacy Internet users flock to social media networks to stay in touch with friends and family by sharing messages, photos and more. But when it comes to sharing personal information on these public sites, users expect to be able to share privately with their friends and circles. A study from online sharing platform Posterous conducted by Harris Interactive... read more

Jul 26, 2011 Posted by Nick Cifuentes

Perception Study: Brand Sentiment Showdown

The crew over at Flowingdata.com recently conducted a brand sentiment showdown study where they took a number of brands in various cateogies and applied the simple sentiment classifier*, which scores feelings on a 0 (horrible) to 100 (excellent) scale, once a day for five days.  The first example below, shows Netflix, Hulu and Redbox in a showdown, where Netflix came away with the lowest scores, while... read more

Jul 19, 2011 Posted by Nick Cifuentes

Why It’s Time to Develop a Mobile Strategy

A recent report from the Pew Internet Project found that one third of American adults – 35% – own smartphones. The Project’s May survey found that 83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone. This ends up translating into 35% of all adults. Several demographic groups have high levels of smartphone adoption, including the financially well-off and... read more

Mar 7, 2011 Posted by Nick Cifuentes

Look Out Farmville: Angry Birds is Coming to Facebook

For you 30-something geeks out there, Angry Birds may feel like a simple, dumbed down version of DOS-based video game classic Scorched Earth. For the rest of you, it’s simply one of the the most popular games on the planet. If an Angry Birds movie and versions for nearly every smartphone on the market isn’t enough, it looks like it has the world’s largest social network in its sights. You... read more

Sep 1, 2010 Posted by Nick Cifuentes

No Parents Wanted: CollegeOnly Exclusive Social Network Launches

When Facebook first debuted, I graduated from college that year, and saw it as something a bit passé for my taste, and figured I’d most likely would never touch. Well, after hitting my head several times on my monitor for being completely foolish, I woke up and become cheerfully addicted, and since then has helped shape my career as a digital marketer. However, one aspect I was never really able to... read more