Nov 11, 2010 Posted by Nick Cifuentes

New Study: 4% of Online Americans Use Location-Based Services

The Pew Research Center’s Internet & American Life project recently found that 4 percent of online adults use a location-based service such as Foursquare or Gowalla. On any given day, 1 percent of internet users are using these services. Key findings include: 7% of adults who go online with their mobile phone use a location-based service. 8% of online adults ages 18-29 use location-based... read more

Aug 19, 2010 Posted by Nick Cifuentes

The Geosocial Universe: Facebook Still a Small Company? [Infographic]

As ubiquitous a term Facebook has become, it’s hard to imagine it as a small company. But a recent infographic from JESS3 titled, “The Geosocial Universe” illustrates how large Facebook & other social network’s opportunity given a mobile market reaches nearly 5 billion people. Will Facebook’s announcement of “Places” yesterday help boost these numbers quicker... read more

Aug 18, 2010 Posted by Nick Cifuentes

Facebook Places Launches: Geo-location Now Has a Voice

Facebook Places Has Arrived It feels a bit like Christmas morning. Well, maybe not that joyous, but for geo-location nerds out there – the day has arrived. Facebook has announced its new geo-location feature, Facebook Places. With Foursquare, Gowalla, Yelp, BrighKite, Scvngr, and a bevy of other players trying to build engagement for users and brands while following you wherever you go, their... read more

Jul 27, 2010 Posted by Nick Cifuentes

Forrester: Marketers Should Tread Lightly in the ‘Location Game’

In a just-released Forrester research report, it said that most marketers should refrain from location-based services, citing that just a mere 4% of the US online adults have ever checked in on the “location game.” And only 1% update these services more than once a week. The study revealed some interesting statistics, as it looked at a large number of location-based sites, including popular... read more

May 20, 2010 Posted by Nick Cifuentes

Foursquare Clamps Down on Mainstream: Adding 15,000 Users Per Day

Look out, because here they come! Foursquare, the ever-growing location-based social network is quickly digging its clamps into the mainstream as CEO Dennis Crowley reveled that the community is adding about 15,000 users per day. The announcement was made at this Business Insider’s Startup 2010 event in New York City this morning. Foursquare first made it’s major debut at the SXSW 2009 Music,... read more