Nov 11, 2010 Posted by Nick Cifuentes

New Study: 4% of Online Americans Use Location-Based Services

The Pew Research Center’s Internet & American Life project recently found that 4 percent of online adults use a location-based service such as Foursquare or Gowalla. On any given day, 1 percent of internet users are using these services. Key findings include: 7% of adults who go online with their mobile phone use a location-based service. 8% of online adults ages 18-29 use location-based... read more

Aug 19, 2010 Posted by Nick Cifuentes

The Geosocial Universe: Facebook Still a Small Company? [Infographic]

As ubiquitous a term Facebook has become, it’s hard to imagine it as a small company. But a recent infographic from JESS3 titled, “The Geosocial Universe” illustrates how large Facebook & other social network’s opportunity given a mobile market reaches nearly 5 billion people. Will Facebook’s announcement of “Places” yesterday help boost these numbers quicker... read more

Aug 18, 2010 Posted by Nick Cifuentes

Facebook Places Launches: Geo-location Now Has a Voice

Facebook Places Has Arrived It feels a bit like Christmas morning. Well, maybe not that joyous, but for geo-location nerds out there – the day has arrived. Facebook has announced its new geo-location feature, Facebook Places. With Foursquare, Gowalla, Yelp, BrighKite, Scvngr, and a bevy of other players trying to build engagement for users and brands while following you wherever you go, their... read more

Jul 27, 2010 Posted by Nick Cifuentes

Forrester: Marketers Should Tread Lightly in the ‘Location Game’

In a just-released Forrester research report, it said that most marketers should refrain from location-based services, citing that just a mere 4% of the US online adults have ever checked in on the “location game.” And only 1% update these services more than once a week. The study revealed some interesting statistics, as it looked at a large number of location-based sites, including popular... read more