Jul 26, 2011 Posted by Nick Cifuentes

Perception Study: Brand Sentiment Showdown

The crew over at Flowingdata.com recently conducted a brand sentiment showdown study where they took a number of brands in various cateogies and applied the simple sentiment classifier*, which scores feelings on a 0 (horrible) to 100 (excellent) scale, once a day for five days.  The first example below, shows Netflix, Hulu and Redbox in a showdown, where Netflix came away with the lowest scores, while... read more

Nov 19, 2009 Posted by Nick Cifuentes

Facebook Now Rated the No. 3 Video Site

When it comes to online video, Facebook always seemed to be one step behind the usual online video giants…not anymore! According to Nielsen’s latest VideoCensus numbers, Facebook has rose to No. 3 behind online video giants Hulu and YouTube in terms of total streams. Facebook jumped from No. 10 last month – leap-frogging the likes of MSN, ABC Television, Fox Interactive Media, and Yahoo!... read more