Jul 27, 2010 Posted by Nick Cifuentes

Forrester: Marketers Should Tread Lightly in the ‘Location Game’

In a just-released Forrester research report, it said that most marketers should refrain from location-based services, citing that just a mere 4% of the US online adults have ever checked in on the “location game.” And only 1% update these services more than once a week. The study revealed some interesting statistics, as it looked at a large number of location-based sites, including popular... read more

Dec 7, 2008 Posted by Nick Cifuentes

Movolu – A Cost-Effective Way at Mobile Advertising

I attended the 11th Annual MIT VC Conference Saturday, and was able to take a look at some upcoming technologies in a variety of spaces. I wanted to highlight a company I ran into – as there outlook and technology look very promising: movolu. This new advertising network is built for the mobile platform – the application is quite simple. Movolu leverages location information to enhance the... read more