Jan 8, 2012 Posted by Nick Cifuentes

Corporate Social Media Strategy

Within the corporate environment, social media is quickly becoming the next required level of marketing within an organization. In fact, it’s graduated from a novel addition to any PR campaign, to its own functional department. Gaining new and retaining old customers, sharing your products and services to a broader audience, and giving your customers a voice are just a few of the many benefits that... read more

Nov 28, 2011 Posted by Nick Cifuentes

Corporate Social Media Strategy: Managing social within a business framework

Within the corporate environment, social media is quickly becoming the next required level of marketing within an organization. In fact, it’s graduated from a novel addition to any PR campaign, to its own functional department. Gaining new and retaining old customers, sharing your products and services to a broader audience, and giving your customers a voice are just a few of the many benefits that... read more

Aug 2, 2011 Posted by Nick Cifuentes

New Beginnings: Embarking On a New Journey

In my youthful career, I have passed through various stages, working my way through my lonely newspaper days at the Beacon Hill Times, one of my first jobs out of college. Then, I began to hear the whispers that journalism is a dying art, and those who write will be vanished by computers and humorless voices that sit behind these new, mysterious platforms called blogs. Well, they were pretty close to... read more

Aug 17, 2010 Posted by Nick Cifuentes

Blogs Are Not Dead: 43% of U.S. Companies Blogging by 2010

Over the past year, social networks have the ruled the air when it comes to marketing in a digital world. Facebook & Twitter, as we have discussed before, are becoming the beacons for most marketing programs as they decide to push forward into the world of social media marketing.  However, many forget where this idea of Web 2.0 all started, before Facebook, MySpace, and the Twitter’s of the... read more

Apr 9, 2010 Posted by Nick Cifuentes

New Tiger Woods ad for Nike features late father

An interesting and very poignant Nike ad surfaced Wednesday, featuring Tiger Woods standing in front of camera, with his deceased father, Earl Woods, speaking in the background. The ad is edgy, and is a move that calls out his person problems, well-timed the night before the Master’s started. The ad first aired on ESPN and the Golf Channel Wednesday night. The ad has been called “creepy”... read more