Jul 15, 2011 Posted by Nick Cifuentes

Advertisers Work to Integrate Mobile into Cross-Platform Campaigns

Most plan to integrate campaigns targeting mobile users into broader efforts Mobile advertising is on the upswing, with eMarketer estimating US advertisers will spend just over $1.1 billion on the medium this year, rising to $1.5 billion in 2012. But for many marketers, mobile is still in the relatively early stages, with sporadic or disconnected efforts not tied to an overall marketing campaign. May 2011... read more

Dec 7, 2008 Posted by Nick Cifuentes

Movolu – A Cost-Effective Way at Mobile Advertising

I attended the 11th Annual MIT VC Conference Saturday, and was able to take a look at some upcoming technologies in a variety of spaces. I wanted to highlight a company I ran into – as there outlook and technology look very promising: movolu. This new advertising network is built for the mobile platform – the application is quite simple. Movolu leverages location information to enhance the... read more