Aug 19, 2010 Posted by Nick Cifuentes

The Geosocial Universe: Facebook Still a Small Company? [Infographic]

As ubiquitous a term Facebook has become, it’s hard to imagine it as a small company. But a recent infographic from JESS3 titled, “The Geosocial Universe” illustrates how large Facebook & other social network’s opportunity given a mobile market reaches nearly 5 billion people. Will Facebook’s announcement of “Places” yesterday help boost these numbers quicker... read more

May 20, 2009 Posted by Nick Cifuentes

Connecting the Dots – Building a Community Channel for Social Properties Within Your Website

When it comes to social media marketing, what isn’t hot these days…Facebook, Twitter, YouTube, MySpace…the list keeps going. And when considering using these social branding channels, these aren’t just another set of marketing toys to play with, remember, these are your brand’s identity. And with hundreds of millions of people scouring these sites for information daily, your... read more

Jan 20, 2009 Posted by Nick Cifuentes

Inauguration Day: CNN Connects with Facebook to help President Obama Reach the Masses

Inauguration & Facebook Connect. As today marked the first day of what many people hope is a shift in direction for the United States, CNN also embraced the day with live video coverage tied into the Facebook Connect platform. Inauguration Day, the day Sen. Barack Obama became the first African-American President of the United States.  The day the 44th President of the United States expressed that... read more

Jan 19, 2009 Posted by Nick Cifuentes

Social Bookmarking – An Essential Social Media Strategy

When approaching the subject of social bookmarks, (aka website chicklets), think about your strategy. I know it might seem easy enough to just place a ‘share this’ or ‘add this’ widget to your website, but you need to consider the ‘little’ things about these valuable marketing assets. I am not going to dive into the definition of what these devices are (as you should be... read more

Dec 21, 2008 Posted by Nick Cifuentes

Social Media Map – Overdrive Interactive Releases the Game-Changer!

Social Media Map. Late last week, our team at Overdrive Interactive released the first version of the Social Media Map. This map is designed to help marketers and random people alike view the components of the social media landscape and determine how it can be best leveraged for their marketing or personal branding needs. “We know how complex and overwhelming the social media landscape can be,”... read more