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HBO Executes Viral Marketing Campaign for Flight of the Conchords ‘Fansterpiece’ Video Contest

I came across a viral branding website yesterday for a popular television show on HBO, Flight of the Conchords. The TV show is about two men that live in NYC doing sketch comedy and singing their comedic folk songs inside a once a week half-hour show that looks at the everyday happenings of the two main characters, Bret and Jemaine The idea. Take a concept of the brand and distinguish it as a... read more

Social Media vs. Porn – Facebook Wins!

  Porn. It is and always will be a key element of the Internet – with it accounting for almost 10 percent of all Web searches, according to Hitwise.   But at one point many, many years ago (exactly 10) – a massive 20 percent of all Internet Web searches accounted for porn. However, thanks to sites like Facebook, MySpace and other social networking sites, porn on the Internet is not as popular as it... read more

Employers Are Checking Your Facebook Page – Are You?

In a recent survey done by Careerbuilder.com, an increasing number of employers are taking a look at staff’s social networking profiles before hiring a candidate. The survey found that 20 percent of companies admitted to checking out the profile pages of potential employees on social-networking websites such as Facebook and MySpace before deciding to hire them. Another 9 percent said that they would... read more

Facebook Overtakes MySpace for Social Media Stranglehold

And there it goes! Facebook has finally done it – overtaking MySpace, in terms of users and signups with just a touch above 132 million people worldwide. It is really amazing to think how quickly Facebook has overrun the social media websites – turning their aim and boosting profits by opening up their API to everyone – and for that, if you don’t know what that means, you can... read more

Strategies to Grow Your Blog in 2008

Your blog is like a baby, you nurture it, feed it daily, take care of it when it is sick and watch it go to sleep every single night…yes, my friend – blogs are addicting.  It is 2008, time to build readership, and begin to grow your brand’s awareness through the social media channels.  As popularity has grown in blogs, and blogging, there are some key steps you can take to market your blog and grow... read more

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