Jul 27, 2010 Posted by Nick Cifuentes

Forrester: Marketers Should Tread Lightly in the ‘Location Game’

In a just-released Forrester research report, it said that most marketers should refrain from location-based services, citing that just a mere 4% of the US online adults have ever checked in on the “location game.” And only 1% update these services more than once a week. The study revealed some interesting statistics, as it looked at a large number of location-based sites, including popular... read more