Aug 11, 2010 Posted by Nick Cifuentes

Are Your Analytics Accountable?

A recent survey of senior marketing executives by Forbes Insights and MarketShare Partners said nearly seven in ten used analytics to measure the effectiveness behind their campaign efforts. Marketers with large budgets seemed to be significantly more likely to measure their efforts, as compared to those spending less than a million; however many planned to adopt analytics at some point in the... read more

Jul 8, 2010 Posted by Nick Cifuentes

Will Social Media Improve Your Life in the Future?

The Pew Research Center recently fielded a study focused on the future of social relations. The research study revolved around one statement: “In 2020, when I look at the big picture and consider my personal friendships, marriage and other relationships, I see that the internet has mostly been a positive force on my social world. And this will only grow more true in the future.” In the end, 85% of the... read more

Feb 25, 2010 Posted by Nick Cifuentes

Foursquare: Marketers Start to Jump Aboard the Next Social Phenomenon

Foursquare – you’ve heard of it, probably even might be a member yourself. The quick-growing location-based social network is beginning to make reputable noise in the social space, and since August, traffic and user growth has soared for the new social noise maker. According to co-founder Dennis Crowley, the platform is closing in on 500,000 individual users, with about 70% of the user base in the... read more

Feb 11, 2010 Posted by Nick Cifuentes

Is Your Brand Resistant to Change?

In 2010, the exchange between consumers and brands will in no doubt increase among new media marketing channels. Just in the first couple of months of 2010, I have already seen countless posts outlining CRM models that are stressing the point to consume ROI for Social Media and take action to begin integrating this into your brand campaigns that live within on and offline social media channels. With so... read more

Jan 25, 2010 Posted by Nick Cifuentes

The Future of Social Media: A 2010 Blog Series (Social Media 5 Years Into the Future)

As we now have buried our eyes & minds into a very exciting 2010, the focus on social media marketing will be ever growing. In fact, from this point on, I believe we are going to see a number of changes in marketing strategies, on and offline. If you think closely, the world’s operating system is morphing. In the past, you have had a number of “closed” model marketing systems that prevented the... read more