Jan 8, 2012 Posted by Nick Cifuentes

How to Measure Social Media – and Show Results to the C-Suite

When social strategists and brand marketers launch a social media campaign, metrics are often overlooked during the planning phase. I’ve seen this on both sides, from an agency perspective and a brand perspective. And often, this oversight is due to loaded questions such as: What metrics and key performance indicators (KPIs) should we track, why, and how does this affect the bottom line? These are... read more

Mar 18, 2009 Posted by Nick Cifuentes

New Facebook Redesign Creates a Brilliant Marketing Platform for Brands

Facebook made a bit of noise last week when they introduced the new Business Pages layout. Then, several days later, made changes to the Home page of all user profiles, and integrated a ‘Twitter’ like wall stream – Facebook’s strategy in building out a more real-time conversation tool. As usual, when Facebook decides to make changes, your entire office, your close friends and... read more