Aug 18, 2010 Posted by Nick Cifuentes

Social Media Marketers: Be Weary of Your Surroundings

Tips to Finding the RIGHT Job in Digital Media In a perfect world, we all have the job of our dreams, working in digital media, with only the best brands and clients, great salary, what more would you want? Well, unfortunately, this is not a perfect world, and it doesn’t happen that easily. Whether you are currently looking for a job in social or new media, or you have one and might be looking... read more

Aug 17, 2010 Posted by Nick Cifuentes

Blogs Are Not Dead: 43% of U.S. Companies Blogging by 2010

Over the past year, social networks have the ruled the air when it comes to marketing in a digital world. Facebook & Twitter, as we have discussed before, are becoming the beacons for most marketing programs as they decide to push forward into the world of social media marketing.  However, many forget where this idea of Web 2.0 all started, before Facebook, MySpace, and the Twitter’s of the... read more

Jul 23, 2010 Posted by Nick Cifuentes

Pharma Marketers Shouldn’t Expect Much Regulatory Guidance on Social Media

The Pharma battle has been one of the more entertaining enigmas surrounding social media within the past several years, and without question, still very much unsolved. When carefully thought out – it’s one simple question – how should Pharma marketers approach social media? Since the dawn of social media marketing (used loosely), Pharma brands have found social media –... read more

Jul 21, 2010 Posted by Nick Cifuentes

Email Still Beating Social to Win Shoppers Over

Consumers can be a very impressionable bunch. And retailers often try and take advantage of that hiccup by testing the their power of promotional messages throughout online channels. And with social media beginning to play an active role in many approaches, retailers can get caught up in the viral hype of coupons via social and mobile platforms. However, a new study said that email is still the more... read more

Jul 13, 2010 Posted by Nick Cifuentes

UPDATE: Old Spice Guy Creates Custom Videos for Fans, Campaign Breaking Viral Records!

UPDATE: The activity around the campaign just keeps this train hauling down the road to becoming one of the best viral campaigns for 2010…recent stats updated @ 3p.m. PST. Twitter: More than 47,000 total followers & counting… (averaging 3-6 new followers a second!!) YouTube: Currently the #1 viewed YouTube channel so far today; & because they are a YouTube sponsor – they are... read more