May 20, 2009 Posted by Nick Cifuentes

Connecting the Dots – Building a Community Channel for Social Properties Within Your Website

When it comes to social media marketing, what isn’t hot these days…Facebook, Twitter, YouTube, MySpace…the list keeps going. And when considering using these social branding channels, these aren’t just another set of marketing toys to play with, remember, these are your brand’s identity. And with hundreds of millions of people scouring these sites for information daily, your... read more

Apr 1, 2009 Posted by Nick Cifuentes

Facebook Leak: Users Can Become Fans of Facebook Pages With a Text Message

Facebook will soon be allowing you to promote your Business (Fan) Page by using text messaging to allow users to Fan your Facebook Page – all by asking people to text the name of your page (www.facebook.com/xxxxxxxxxxxx) to 32665 (which spells ‘FBOOK’ on your phone) to become fans. At this time, the feature is still in a beta mode, and has not yet been enabled for every Page admin yet.... read more

Mar 18, 2009 Posted by Nick Cifuentes

New Facebook Redesign Creates a Brilliant Marketing Platform for Brands

Facebook made a bit of noise last week when they introduced the new Business Pages layout. Then, several days later, made changes to the Home page of all user profiles, and integrated a ‘Twitter’ like wall stream – Facebook’s strategy in building out a more real-time conversation tool. As usual, when Facebook decides to make changes, your entire office, your close friends and... read more

Feb 23, 2009 Posted by Nick Cifuentes

Social Media Isn’t Just for Kids Anymore!

According to a new report from Forrester Research, social media isn’t just for kids any longer. The new report notes that more than 60 percent of baby boomers are actually engaged in social media channels, such as blogs, videos, podcasts, and forums. In 2007, the percentage of baby boomers consuming this media was at 46% for people ages 43 to 52, and 39% for people ages 53 to 63. By 2008, the number... read more

Feb 11, 2009 Posted by Nick Cifuentes

Infographics – Help Your Brand Spread Awareness…

“A picture is worth a 1000 words” is a well-known saying, and was coined to describe the idea that complex stories can be described with just a single still image. Images are crucial in today’s world, and more so in the presentation of ideas. Images capture the essence of life, and without question, appeal to the emotions inside all of us. They make information more engaging and... read more