Jan 8, 2012 Posted by Nick Cifuentes

How to Measure Social Media – and Show Results to the C-Suite

When social strategists and brand marketers launch a social media campaign, metrics are often overlooked during the planning phase. I’ve seen this on both sides, from an agency perspective and a brand perspective. And often, this oversight is due to loaded questions such as: What metrics and key performance indicators (KPIs) should we track, why, and how does this affect the bottom line? These are... read more

Sep 23, 2008 Posted by Nick Cifuentes

Don’t Forget a Blog Strategy – ‘Free People’ Didn’t!

  Blogs.  As an Internet strategist – my life daily is consumed with social media feeds, blog alerts, feedburner stats, google alert updates, monitoring, strategizing, execution – all of these overused terms and time consuming tactics certainly take a toll on you.   But one thing I do often, as I do for all my clients, is research – taking notice of the growing digital space around me... read more