Jan 8, 2012 Posted by Nick Cifuentes

How to Measure Social Media – and Show Results to the C-Suite

When social strategists and brand marketers launch a social media campaign, metrics are often overlooked during the planning phase. I’ve seen this on both sides, from an agency perspective and a brand perspective. And often, this oversight is due to loaded questions such as: What metrics and key performance indicators (KPIs) should we track, why, and how does this affect the bottom line? These are... read more

Jan 8, 2012 Posted by Nick Cifuentes

Corporate Social Media Strategy

Within the corporate environment, social media is quickly becoming the next required level of marketing within an organization. In fact, it’s graduated from a novel addition to any PR campaign, to its own functional department. Gaining new and retaining old customers, sharing your products and services to a broader audience, and giving your customers a voice are just a few of the many benefits that... read more

Nov 28, 2011 Posted by Nick Cifuentes

Corporate Social Media Strategy: Managing social within a business framework

Within the corporate environment, social media is quickly becoming the next required level of marketing within an organization. In fact, it’s graduated from a novel addition to any PR campaign, to its own functional department. Gaining new and retaining old customers, sharing your products and services to a broader audience, and giving your customers a voice are just a few of the many benefits that... read more

Aug 10, 2011 Posted by Nick Cifuentes

Email, Search Still Dominate Activities Among Internet Users

A newly released report from the Pew Internet & American Life Project said that Search and Email are the two online activities that are nearly universal among adult internet users. A whopping 92% of online adults use search engines to find information on the Web, and a similar number (92%) use email. Even in a world where new platforms constantly evolved, with components like broadband and mobile... read more

Jul 14, 2011 Posted by Nick Cifuentes

Consumers Embrace Social Media for Brand Feedback

But still more likely to address complaints to brands more directly Many social network users are using channels such as Twitter and Facebook to discuss shopping decisions and experiences with their peers. Although often this means they are using social networks as another channel to hunt down the best deals, consumers are also turning to those sites to provide feedback about their experiences with... read more