Mar 16, 2011 Posted by Nick Cifuentes

Social Media Study: How Religious Is Your State?

An interesting study from the Pew Forum recently looked at the importance of religion in an individual’s life, drawing out a state-by-state comparison. While this study is not directly related to digital trending, it does tie in interesting data which was segmented by four standards: Importance of Religion Worship Attendance Frequency of Prayer Belief in God Importance of Religion More than... read more

Aug 11, 2010 Posted by Nick Cifuentes

Are Your Analytics Accountable?

A recent survey of senior marketing executives by Forbes Insights and MarketShare Partners said nearly seven in ten used analytics to measure the effectiveness behind their campaign efforts. Marketers with large budgets seemed to be significantly more likely to measure their efforts, as compared to those spending less than a million; however many planned to adopt analytics at some point in the... read more

Aug 2, 2010 Posted by Nick Cifuentes

What Do You Do Online? Social Media & Gaming Dominate Online Activity

A newly-released report from Nielsen said social networking is consuming twice as much of our online time as any other digital activity. The statistics said sites like Facebook and Twitter account for 22.7% of time spent on the internet, with social games being the next most frequented activity at 10.2%. And with all our time being eaten up by Facebook, you’d expect drop-off somewhere, and activities... read more

Jul 27, 2010 Posted by Nick Cifuentes

Forrester: Marketers Should Tread Lightly in the ‘Location Game’

In a just-released Forrester research report, it said that most marketers should refrain from location-based services, citing that just a mere 4% of the US online adults have ever checked in on the “location game.” And only 1% update these services more than once a week. The study revealed some interesting statistics, as it looked at a large number of location-based sites, including popular... read more

Jul 22, 2010 Posted by Nick Cifuentes

Infographic: Facebook Hits 500 Million Members & Growing!

*This image is courtesy of Facebakers.com and was made exclusively for... read more