Aug 10, 2011 Posted by Nick Cifuentes

Email, Search Still Dominate Activities Among Internet Users

A newly released report from the Pew Internet & American Life Project said that Search and Email are the two online activities that are nearly universal among adult internet users. A whopping 92% of online adults use search engines to find information on the Web, and a similar number (92%) use email. Even in a world where new platforms constantly evolved, with components like broadband and mobile... read more

Jul 27, 2010 Posted by Nick Cifuentes

Forrester: Marketers Should Tread Lightly in the ‘Location Game’

In a just-released Forrester research report, it said that most marketers should refrain from location-based services, citing that just a mere 4% of the US online adults have ever checked in on the “location game.” And only 1% update these services more than once a week. The study revealed some interesting statistics, as it looked at a large number of location-based sites, including popular... read more

Feb 23, 2009 Posted by Nick Cifuentes

Social Media Isn’t Just for Kids Anymore!

According to a new report from Forrester Research, social media isn’t just for kids any longer. The new report notes that more than 60 percent of baby boomers are actually engaged in social media channels, such as blogs, videos, podcasts, and forums. In 2007, the percentage of baby boomers consuming this media was at 46% for people ages 43 to 52, and 39% for people ages 53 to 63. By 2008, the number... read more

Dec 21, 2008 Posted by Nick Cifuentes

Social Media Map – Overdrive Interactive Releases the Game-Changer!

Social Media Map. Late last week, our team at Overdrive Interactive released the first version of the Social Media Map. This map is designed to help marketers and random people alike view the components of the social media landscape and determine how it can be best leveraged for their marketing or personal branding needs. “We know how complex and overwhelming the social media landscape can be,”... read more

Sep 12, 2008 Posted by Nick Cifuentes

Social Networking for Babies – Yes: Someone Did It!

You figured it would happen at some point – social networking sites are popping up for conceivably every market demographic – and now a social networking site for babies has made its way to the market.   Totspot. This amazing feat of success has brought Totspot into a place where they might find a profitable niche.   The service that is built on Ruby on Rails, just went through a private beta... read more