Jul 19, 2011 Posted by Nick Cifuentes

Why It’s Time to Develop a Mobile Strategy

A recent report from the Pew Internet Project found that one third of American adults – 35% – own smartphones. The Project’s May survey found that 83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone. This ends up translating into 35% of all adults. Several demographic groups have high levels of smartphone adoption, including the financially well-off and... read more

Aug 27, 2010 Posted by Nick Cifuentes

Report: Older Adults Flocking to Facebook, Twitter

While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010. Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%–from 25%... read more

Aug 19, 2010 Posted by Nick Cifuentes

The Geosocial Universe: Facebook Still a Small Company? [Infographic]

As ubiquitous a term Facebook has become, it’s hard to imagine it as a small company. But a recent infographic from JESS3 titled, “The Geosocial Universe” illustrates how large Facebook & other social network’s opportunity given a mobile market reaches nearly 5 billion people. Will Facebook’s announcement of “Places” yesterday help boost these numbers quicker... read more

Aug 2, 2010 Posted by Nick Cifuentes

What Do You Do Online? Social Media & Gaming Dominate Online Activity

A newly-released report from Nielsen said social networking is consuming twice as much of our online time as any other digital activity. The statistics said sites like Facebook and Twitter account for 22.7% of time spent on the internet, with social games being the next most frequented activity at 10.2%. And with all our time being eaten up by Facebook, you’d expect drop-off somewhere, and activities... read more

Jul 27, 2010 Posted by Nick Cifuentes

Forrester: Marketers Should Tread Lightly in the ‘Location Game’

In a just-released Forrester research report, it said that most marketers should refrain from location-based services, citing that just a mere 4% of the US online adults have ever checked in on the “location game.” And only 1% update these services more than once a week. The study revealed some interesting statistics, as it looked at a large number of location-based sites, including popular... read more