Nov 17, 2009 Posted by Nick Cifuentes

Oxford Dictionary Selects ‘Unfriend’ as Word of the Year

Drum roll please… Oxford Dictionary has announced its “word of the year” winner, and to no one’s surprise, they came through with a social media related term…”unfriend“, your new 2009 award winner. The definition reads as followed “To remove someone as a ‘friend’ on a social networking site such as Facebook.” Over the past few years, dictionary makers... read more

Oct 17, 2009 Posted by Nick Cifuentes

Social Media Crisis Management 101

Social media is still a fairly new type of marketing tactic; it requires thought, proper leadership, planning and typical branding practices that go along with setting up any type of marketing plan. However, it is still a form of media that can feel an extremely negative backlash when campaigns go bad, more so than any other type of marketing campaign in the current age. Let’s dive right in…do you... read more

Jun 21, 2009 Posted by Nick Cifuentes

Iran vs. Iran – A Revolution Captured by Social Media

It’s difficult to understand sometimes why certain events take place. Why individuals might act in a certain manner and take action in ways another might think differently about. It’s relative in thought, but when that action is applied in a real-life situation, you awake for a moment, see something so unbelievable, it’s simply beyond comprehension. In Iran, we are witnessing that very moment – a... read more

May 20, 2009 Posted by Nick Cifuentes

Connecting the Dots – Building a Community Channel for Social Properties Within Your Website

When it comes to social media marketing, what isn’t hot these days…Facebook, Twitter, YouTube, MySpace…the list keeps going. And when considering using these social branding channels, these aren’t just another set of marketing toys to play with, remember, these are your brand’s identity. And with hundreds of millions of people scouring these sites for information daily, your... read more

Mar 18, 2009 Posted by Nick Cifuentes

New Facebook Redesign Creates a Brilliant Marketing Platform for Brands

Facebook made a bit of noise last week when they introduced the new Business Pages layout. Then, several days later, made changes to the Home page of all user profiles, and integrated a ‘Twitter’ like wall stream – Facebook’s strategy in building out a more real-time conversation tool. As usual, when Facebook decides to make changes, your entire office, your close friends and... read more