May 17, 2010 Posted by Nick Cifuentes

YouTube Now Receives Over 2 Billion Video Views Daily, Turns 5!

Guess who just had a birthday – YouTube! The video channel that has established itself as the ‘standard’ when it comes to watching videos online, announced there 5th birthday, and that the platform has exceeded 2 billion video views per day. As part of its 5th Anniversary, YouTube is launching the YouTube 5 Year Channel to help celebrate its story and retell the history of YouTube and how... read more

Nov 19, 2009 Posted by Nick Cifuentes

Facebook Now Rated the No. 3 Video Site

When it comes to online video, Facebook always seemed to be one step behind the usual online video giants…not anymore! According to Nielsen’s latest VideoCensus numbers, Facebook has rose to No. 3 behind online video giants Hulu and YouTube in terms of total streams. Facebook jumped from No. 10 last month – leap-frogging the likes of MSN, ABC Television, Fox Interactive Media, and Yahoo!... read more

Oct 17, 2009 Posted by Nick Cifuentes

Social Media Crisis Management 101

Social media is still a fairly new type of marketing tactic; it requires thought, proper leadership, planning and typical branding practices that go along with setting up any type of marketing plan. However, it is still a form of media that can feel an extremely negative backlash when campaigns go bad, more so than any other type of marketing campaign in the current age. Let’s dive right in…do you... read more

Jun 18, 2009 Posted by Nick Cifuentes

Social Media & Narcissism – Individuals and Brands: Remember to Love Yourself

Becoming a star on the Internet these days does not seem as far fetched as it once might have been. Social networks have become a ubiquitous tactic in helping connect individuals with family, friends, and strangers alike. And over the past several years, a number of those random individuals have become overnight sensations – all thanks to the Internet. Do we all remember Tay Zonday? After his... read more

May 20, 2009 Posted by Nick Cifuentes

Connecting the Dots – Building a Community Channel for Social Properties Within Your Website

When it comes to social media marketing, what isn’t hot these days…Facebook, Twitter, YouTube, MySpace…the list keeps going. And when considering using these social branding channels, these aren’t just another set of marketing toys to play with, remember, these are your brand’s identity. And with hundreds of millions of people scouring these sites for information daily, your... read more